The AA – Long Service Awards

The objective

The AA wanted a loyalty programme to recognise and reward the commitment of their staff as they reached key employment milestones. They had tried various schemes in the past but had been disappointed with the outcomes.

The programme

Corporate Rewards devised ‘AA Choice’. The programme automatically identifies and recognises employee long service milestones with desirable awards, built on the MyRewards catalogue. The programme promotes loyalty through tangible rewards that increase with service. It also ensures that employees receive a reward of their own choice, which will be truly valued and appreciated.

The results

Some 1,300 employee milestones are recognised every year. Feedback from staff and management is incredibly positive. The programme is truly valued and appreciated. ‘I have just received my Gucci watch and I love it. Thank you so much for all your help.’ Employee with 25 years’ service

CA Technologies EMEA-wide Distributor and Reseller Channel Incentive – You Choose!

The objective

CA Technologies approached Corporate Rewards to help engage the EMEA market and drive sales of CA Technologies’ products. The target audience for this incentive programme comprised CA’s EMEA-based distributors and resellers of boxed and licensed products. The campaign strategy was to offer participants a themed incentive with a matching set of selected rewards. Specific products were to be featured monthly, and the audience was encouraged to regularly log on to the programme’s website. E-mail communications were to be localised by region and language through dedicated online platforms (English, French, Spanish, Italian and German) to drive participation, create awareness of monthly and quarterly prize draws and facilitate delivery of rewards.

The programme

A nine month programme entitled ‘You Choose!’ was created by Corporate Rewards with a twin ‘Hot and Cold’ theme. The scheme offered participants a tailored reward range of ‘hot new gadgets’ and ‘cool accessories’ through the programme platform. Other key features were developed to maintain interest, including an e-learning curling game in which answers to product-related questions earned time and offered monthly prizes. A customised home page highlighted prize draw entries, with winners choosing prizes from a range of weekend ‘hot’ and ‘cool’ destinations. Personalised emails notified participants of their monthly points balances. Additionally, a dedicated download zone enabled senior management or participants to print posters and flyers publicising the programme in their own language, as well as the opportunity to download branded screensavers. User feedback was constantly monitored through an online survey, whilst various other online activities were used to engage with distributors and resellers.

The results

Ambitious sales and revenue goals have been comfortably achieved, and the target audience of 800 key sales personnel has displayed exceptional levels of motivation. Just as significantly feedback from both the client and their distributors and resellers has been very positive: ‘The CA You Choose! promotion has been a great incentive for GOB Software Systeme. CA’s solutions are key in our product portfolio so taking part was very easy. We rolled the promotion throughout the sales floor and the response has been fantastic. It has helped us to focus on achieving our revenue goals.’ GOB Software Systeme ‘Infogroup are very proud of the relationship we have with CA which reflects in increased sales, year after year. We like participating in these types of marketing programmes as it helps us achieve our sales figures.’ Infogroup

Acer – Channel Sales Uplift through Raised Awareness

The objective

Acer approached Corporate Rewards to help increase sales by raising the profile of their products, and of their Account Management team, in a deeply competitive channel environment. Acer wanted to roll this programme out to their distributors and their sales teams throughout the UK.

 The programme

‘The Acer Team’ theme was based around the popular TV programme and film, with the Acer Account Managers replacing the A-Team members. Three Account Managers, along with our Mr T look-a-like, went into action visiting distributor sales floors. They used a vast array of creative elements - from focus days, points banking, training and competitions to branded playing cards, t-shirts and life size cardboard cut-outs – to raise Acer’s profile.  Communication and brand awareness was a particular focus for the client and the high energy programme kept delivering over a four month period, culminating in a night out for the top Acer Team performers from each targeted distributor.

The results

‘Now everyone remembers the Acer Team and the Acer product range, with excellent on-going sales results. Distributor sales teams now think Acer first.’ Acer UK