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Changing Channel Sales force Behaviour Microsoft wanted a campaign to be designed to re-programme sales force behaviour, gain incremental business and promote a new product format through automatic ‘selling in’ during every sale. A rewards programme concept was developed on this basis, using a series of fast food outlet themed reseller focus days or ‘floorwalks’. Continue Reading »
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Changing Channel Sales force Behaviour Microsoft wanted a campaign to be designed to re-programme sales force behaviour, gain incremental business and promote a new product format through automatic ‘selling in’ during every sale. A rewards programme concept was developed on this basis, using a series of fast food outlet themed reseller focus days or ‘floorwalks’. Continue Reading »
View case study
All studies
Changing Channel Sales force Behaviour Microsoft wanted a campaign to be designed to re-programme sales force behaviour, gain incremental business and promote a new product format through automatic ‘selling in’ during every sale. A rewards programme concept was developed on this basis, using a series of fast food outlet themed reseller focus days or ‘floorwalks’. Continue Reading »
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The best of times. The worst of times.
2012 promises to be a dramatic new year for us all.
For Corporate Rewards, 2012 is our 10th anniversary year, and our celebrations will be coming to a head at about the same time as that other long-awaited event, the London Olympics.
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Accelerate your everything…
2,000 delegates. 200 breakout sessions. A 50-stand exhibition.
And around 100 on-site staff, none of whom got a whole lot of sleep. Insight 2011 was a major undertaking. but looking at the feedback, it was more than worth it.
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Make Room for Mavericks
The UK in Europe, Canada at Kyoto; it’s been a good week for going against the flow.
So should we condemn those who refuse to follow the concensus, congratulate them, or just ignore them?
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