Jan
Bose Experience
High Street Retailer Incentive Bose a well known high street retailer and manufacturer of high-end home and personal audio systems wanted to increase sales through an extensive UK retailer network. The target audience was over 2,000 retail staff and 215 dealer principals from all major concessionaires in the UK. To ensure the programme would be Continue Reading »
High Street Retailer Incentive
Bose a well known high street retailer and manufacturer of high-end home and personal audio systems wanted to increase sales through an extensive UK retailer network. The target audience was over 2,000 retail staff and 215 dealer principals from all major concessionaires in the UK.
To ensure the programme would be self funding, a sales target was established, using a series of controls including a minimum individual target and a leaguing system. The aim was to incentivise every sales person and dealer principle to hit the overall UK target.
Activity for this client
- Brand Development
- Brand Identity
- Design Implementation
- Website Design
- Website Creation
- Branded Launch Material
- Branded Merchandise
- Printed Collateral and Scratchcards
- Prize Fulfilment
“The scheme generated an 85% take-up from retailer. In a participant survey, nearly 90% of the target audience said they felt that the campaign had led to them selling more products. The UK extended target was achieved and a follow up programme to the same audience is already in the planning.”
(UK and Ireland Country Manager)
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