Jan
HP/Intel – Peak To Peak
This is the second case study post.
Incentive Campaign Building Market Share.
Two market leading global IT organisations wanted to increase market share of server based products by up to 5% over a six month period. The target audience were reseller partners and their sales people, throughout mainland UK and Ireland.
To meet this challenge, we created an exceptionally high-impact channel sales force campaign to capture people’s imagination, drive high engagement and harness the incentive power of competitive peer performance.
Activity for this client:
- Brand Development
- Design Implementation
- Branded Launch Materials
- Ongoing Communication
- Website Design
- Website Creation
- Branded Merchandise
- Online Virtual Gaming Format
- Prize Fulfilment
- Awards Dinner
“Corporate Rewards were recommended to us to help drive and create a high impact channel incentive campaign for the UK and Ireland market. The results have been exceptional with over 1,000 sales people from over 140 partners signed up to the campaign. The 5% uplift target was achieved within 4 months of launch and by the end had risen to 7%.”
(UK ISS Marketing)
No comments yet. You should be kind and add one!
By submitting a comment you grant Corporate Rewards a perpetual license to reproduce your words and name/web site in attribution. Inappropriate and irrelevant comments will be removed at an admin’s discretion. Your email is used for verification purposes only, it will never be shared.