Building successful motivation, incentive, recognition and loyalty programmes
There are no instant answers when it comes to creating a successful incentive campaign. Every client’s needs are different. Every set of circumstances is unique. So ‘one size fits all’ solutions aren’t really part of our language, however we do have a tried and trusted approach that’s served our clients perfectly over hundreds of projects.
It can be summarised in 5 simple words.
Listen. Learn. Design. Implement. Measure.
Listen
We’ll sit down with you and listen, so that we understand your aims and objectives.
Learn
Learning from you, we’ll discover all we need to know about your business and the way it operates.
Design
Firstly, we’ll design a detailed specification outlining precisely how your programme will work, the time frame involved, how we will manage your budget and the results you can expect.
Secondly, we’ll devise a selection of high-energy concepts designed to send your participants into engagement overdrive. Depending on your requirements, the programme may be based around one of our tried and tested next generation platforms. Or you may prefer a fully bespoke solution. Either way, we’ll combine precision with expertise, inspiration and fun to meet your objectives and keep your target audience totally engaged.
Implement
This is where our applied creativity meets rigorous functionality. We’ll put the programme into action. Our team will be right alongside you, supervising and monitoring effectiveness, suggesting changes or modifications if necessary – and keeping you fully informed and always in control.
Measure
We’ll monitor results and analyse progress throughout the programme. So you’ll be able to constantly track your results – and, just as importantly, your ROI.
If that sounds like 5 steps to heaven to your ears, we’d be delighted to hear from you. And here are a couple of recent case studies that might just whet your appetite a little further.
A comprehensive portfolio of next generation platforms
Maximise the return on your programme and keep participants totally engaged throughout. We’ll help you select the best available options from our exciting motivation armoury.
Find out more about how we can create your programme using the links below…

A simple, but incredibly versatile results-driven incentive tool. It gives your participants ongoing recognition, instant access and the widest possible choice or reward through our market-leading online points banking platform. A total reward, redemption and communications hub which can stand alone or be integrated seamlessly into your portfolio.
Some requirements demand a radical approach. That’s when we go back to first principles, using our experience to create a bespoke multi-functional, multi-tiered, scalable bespoke solution, designed to meet your specific current and ongoing business needs.
Do you have a limited campaign budget or a straightforward short-term objective? Fine. Corporate Rewards can provide a ‘ready-made’ incentive solution, fully branded, themed and adapted to your needs, using proven mechanisms for a cost-efficient programme, that can be swiftly implemented and guaranteed to deliver fast results.
The ultimate loyalty payback reward platform. No fine print. No hidden clauses. Your participants collect points on their everyday shopping and spend them with high street or online retailers on the treats they deserve. Your own branded MyMoney website provides a valuable, high-impact ongoing benefit at minimal cost to you.
Nomination-based recognition requires built-in controls to ensure fairness and compliance. Peer2Peer automates and streamlines this process for management, providing recognition and reward, whilst encouraging employee participation and mutual appreciation, in the workplace and online.
Offering participants the flexibility and convenience of a credit or debit card, and providing a reward platform through integrated online controls and communications. Choose from branded plastic or virtual cards, open or closed loop, preloaded or reloadable, as part of your reward programme.
Immediate, tangible, recognition with a ‘Wow!’. Delivered when and where it will make the most impact. ‘Wows’ are fun, collectable little gizmos unlocking a choice of thousands of reward options for your participants. Spontaneity combined with full control and tracking puts you firmly in the driving seat.

