
Engage your audience – get the message across
“You can’t sell if you don’t tell.”
It may be an old maxim, but it applies just as much to successful incentive programmes as to anything else.
For your participants to get excited about your programme, they need to know about it. Once they’re aware of it, they need to feel continuously engaged. If they don’t, your investment will be wasted. So a pivotal element of our task is ensuring continuous involvement – from launch to awareness to engagement – through constant stimulating communications that strike a chord and inspire your audience.
Launch
Right from concept stage, we’ll explore enticing creative approaches that spark your participants’ enthusiasm, whilst complementing your corporate brand. We’ll create an exciting programme theme that generates genuine excitement – online, on paper, on plastic and in your workplace.
Awareness
We’ll create all the launch materials for a big programme splash and our team will harness all its expertise and experience to get everyone on board and fired up from day one.
Engagement
There’ll be non-stop communications activity throughout your programme’s lifespan, keeping participants engaged, informed and striving to achieve, with regular communications and one-off interactive events and initiatives. You’ll have a dedicated campaign manager to keep you fully in the loop with detailed reporting and regular reviews.
What our clients say:
We have been delighted with the great success of the ‘Your Reward’ scheme that we will be incorporating additional schemes for 2012. Rewards and Benefits Manager, Nestle
Outstanding programme communication – the Corporate Rewards way. Here are just a few of the tactics we can use to implement your programme strategy…
Countdown Calendar
Create suspense and sustain interest in the run-up to your programme launch with something new every day. Our countdown calendar is a fun way to engage your target audience with an online 'advent' style calendar. Everyone has the chance to open a different door each day and win a prize! Use a countdown calendar for:
- sales incentives
- channel incentives
- recognition schemes
- long service awards
- training / learning management
- performance tracking
- customer loyalty schemes
- conferences and events
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E-Cards
Get your message across by sending an email or printing a simple acknowledgement. Our e-cards give you and your users the opportunity to say Thank You, Congratulations, Happy Birthday, Well Done or any other corporate branded message you like. It's a great way of recognising everyone’s efforts without any financial investment. The system works using a selection of branded templates created for you and your programme that can be personalised with a message of the sender's choice.
Include e-cards to:
- encourage a Thank You culture
- add sparkle to reward and recognition campaigns
- boost recognition
- build overall sales performance
- highlight specific promotions
- reward achievement
- build stronger team and company relationships
- promote customer service excellence
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Focus Days
Floorwalks. Blitz days. Spiffs. Hype days. Whatever you call yours, focus days can have a massive impact on sales and motivation, both on the day and in the longer term. Corporate Rewards design and run channel focus days at most of the UK’s leading call and contact centres, as well as for in-house salesforces selling, particularly in ‘call centre’ environments, can feel pressurised, frustrating and monotonous. It is critical to keep the sales floor atmosphere upbeat, energetic, competitive and fun. It’s also important to ensure your salesforce fully understands your products and their role as your customer ambassadors.
Run a focus day to:
- encourage correct selling
- create a sales spike on the day
- add sparkle to incentive campaigns
- boost product knowledge
- build overall sales performance
- kick start sales campaigns
- highlight specific promotions
- reward achievement
- build stronger team and channel relationships
- promote customer service excellence
- keep sales people energised and enthusiastic
- create a memorable experience
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Interactive Gaming
We have one of the most comprehensive, fully proprietary, turnkey solutions available today. With total customisation options available, users can choose the most appropriate gaming system to meet their needs - whether it's a standalone module, fully customised, or anything in between. The quirky, fun, online games and quizzes can be themed to your incentive and designed to educate and inspire your target audience.
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Mobile Communications
Full SMS based communications for the texting generation. Mobile and wireless communication to employees or customers is becoming more widely common especially if you have a varied work force that are located in different offices or countries, or don’t have access to the internet on a regular basis. We can provide an SMS based communications package that can send you your points balance and notify you when points are allocated, provide regonition by a fellow peer or manager, congratulate a long service award or even notify you that you are a prize draw winner!.
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Online Communications
Through our comprehensive communication plans we will create and devise ways of communicating to your target audience via regular, meaningful and personalised online communications. We can deliver these communications to enhance and inspire participants, in any medium, in any language and in any global location. Our unique platforms have various applications that communicate regular updates to participants and also allow organisations to specifically target employees, teams and customers.
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Online Scratchcards
Scratchcards provide a highly flexible, cost effective solution to many promotional or incentive requirements and people just love them. It's all to do with the interactivity: give someone a scratchcard and they just can't resist! A scratchcard promotion can be tailored to dovetail exactly with your incentive or communication aims whether it's incentivising a sales force, attracting activity on a sales floor, raising awareness of your product to your customers or simply saying "Thank you" to your employee.
Online scratchcards are:
- personalised to ensure your brand values are maintained
- easy to deliver
- results driven
- highly cost-effective
- engaging and irresistible to the recipient!
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Personalised Performance Tracker
This is a great way of helping individuals or organisations to instantly know how well they are doing regarding a set commercial target, reminding each participant of what has been achieved so far and the opportunities to progress further – using words, numbers, graphics or animation. Personalised performance trackers can be as simple as a number or chart, or can be highly interactive with a race or gaming element to drive individuals to go that extra mile.
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Photo Galleries and Message Boards
With the growth of social media, user-driven photo galleries and message boards provide a vital interactive element to your programme and enable participants to engage with each other. These applications are locked to each programme's audience base and can be monitored if required. Users can post discussion points, publish messages or update their status on the message board, whilst the photo gallery application allows uploading of photos. This can be used to publicise shared events, recognise individuals or teams or celebrate a successful focus day.
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Printed Communications
Support your online communications, and reach participants without regular online access at work. Your incentive campaign's printed collateral communicates your product through a brandmark and colours used on your flyers, posters, tool kits – in fact, virtually anything that can be printed. A strong campaign identity builds equity and increases brand value uniquely and cohesively, spanning logos, advertising, printed collateral, packaging and interactive experiences.
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Prize Codes
One-off rewards with a chance element and a touch of mystery. Simply key in the code and see if you’ve won! Our experience means that we know exactly what goes into driving engagement within promotions, reward schemes, employee recognition and travel incentives. Our highly regarded prize code application gives the user the ability to key in a code to see if they have won, taking the individual on a positive and unique experience and maximising engagement!.
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Prize Draws
Our prize draw application is a great way of rewarding and engaging individuals but delivering a themed competition with a distinctive twist. These types of competitions can run alongside incentive campaigns, channel promotions or a simple employee quiz / survey.
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Resource Libraries
Instant online access to the information your participants need to succeed. The resource area gives people instant online access to view or download documentation that is specific to them or the organisation and also associated to the programme. Whether it is campaign or product information, marketing materials, employee handbook, campaign flyers or promotional assets, these can be tracked to give a full report.
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case studies
For more case studies covering everything from conferences and travel to channel incentives and focus days:



