Engage your audience – get the message across
“You can’t sell if you don’t tell.”
It may be an old maxim, but it applies just as much to successful incentive programmes as to anything else.
For your participants to get excited about your programme, they need to know about it. Once they’re aware of it, they need to feel continuously engaged. If they don’t, your investment will be wasted. So a pivotal element of our task is ensuring continuous involvement – from launch to awareness to engagement – through constant stimulating communications that strike a chord and inspire your audience.
Launch
Right from concept stage, we’ll explore enticing creative approaches that spark your participants’ enthusiasm, whilst complementing your corporate brand. We’ll create an exciting programme theme that generates genuine excitement – online, on paper, on plastic and in your workplace.
Awareness
We’ll create all the launch materials for a big programme splash and our team will harness all its expertise and experience to get everyone on board and fired up from day one.
Engagement
There’ll be non-stop communications activity throughout your programme’s lifespan, keeping participants engaged, informed and striving to achieve, with regular communications and one-off interactive events and initiatives. You’ll have a dedicated campaign manager to keep you fully in the loop with detailed reporting and regular reviews.
What our clients say:
We have been delighted with the great success of the ‘Your Reward’ scheme that we will be incorporating additional schemes for 2012. Rewards and Benefits Manager, Nestle
Outstanding programme communication – the Corporate Rewards way. Here are just a few of the tactics we can use to implement your programme strategy…
Create suspense and sustain interest in the run-up to your programme launch with something new every day. Our countdown calendar is a fun way to engage your target audience with an online ‘advent’ style calendar. Everyone has the chance to open a different door each day and win a prize!
Get your message across by sending an email or printing a simple acknowledgement. Our e-cards give you and your users the opportunity to say Thank You, Congratulations, Happy Birthday, Well Done or any other corporate branded message you like. It’s a great way of recognising everyone’s efforts without any financial investment.
Floorwalks. Blitz days. Spiffs. Hype days. Whatever you call yours, focus days can have a massive impact on sales and motivation, both on the day and in the longer term. Corporate Rewards design and run channel focus days at most of the UK’s leading call and contact centres, as well as for in-house salesforces selling, particularly in ‘call centre’ environments, can feel pressurised, frustrating and monotonous. It is critical to keep the sales floor atmosphere upbeat, energetic, competitive and fun. It’s also important to ensure your salesforce fully understands your products and their role as your customer ambassadors.
We have one of the most comprehensive, fully proprietary, turnkey solutions available today. With total customisation options available, users can choose the most appropriate gaming system to meet their needs – whether it’s a standalone module, fully customised, or anything in between.
Full SMS based communications for the texting generation. Mobile and wireless communication to employees or customers is becoming more widely common especially if you have a varied work force that are located in different offices or countries, or don’t have access to the internet on a regular basis.
Through our comprehensive communication plans we will create and devise ways of communicating to your target audience via regular, meaningful and personalised online communications.
Scratchcards provide a highly flexible, cost effective solution to many promotional or incentive requirements and people just love them. It’s all to do with the interactivity: give someone a scratchcard and they just can’t resist!
This is a great way of helping individuals or organisations to instantly know how well they are doing regarding a set commercial target, reminding each participant of what has been achieved so far and the opportunities to progress further – using words, numbers, graphics or animation.
With the growth of social media, user-driven photo galleries and message boards provide a vital interactive element to your programme and enable participants to engage with each other. These applications are locked to each programme’s audience base and can be monitored if required.
Support your online communications, and reach participants without regular online access at work.
One-off rewards with a chance element and a touch of mystery. Simply key in the code and see if you’ve won!
Our prize draw application is a great way of rewarding and engaging individuals but delivering a themed competition with a distinctive twist. These types of competitions can run alongside incentive campaigns, channel promotions or a simple employee quiz / survey.
Instant online access to the information your participants need to succeed.
