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	<title>Corporate Rewards</title>
	<atom:link href="http://www.corporaterewards.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.corporaterewards.co.uk</link>
	<description>For Movers and Shakers</description>
	<lastBuildDate>Thu, 17 May 2012 15:40:46 +0000</lastBuildDate>
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		<title>Get fit and feel fabulous!</title>
		<link>http://www.corporaterewards.co.uk/latest-news/fit-feel-fabulous/</link>
		<comments>http://www.corporaterewards.co.uk/latest-news/fit-feel-fabulous/#comments</comments>
		<pubDate>Thu, 17 May 2012 15:40:46 +0000</pubDate>
		<dc:creator>Caterina</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.corporaterewards.co.uk/?p=890</guid>
		<description><![CDATA[We’ve put together yet another incentive travel package with a difference: a summer boot camp…in Portugal!]]></description>
			<content:encoded><![CDATA[<p>Based in Portugal, you can expect breathtaking landscapes and a welcoming atmosphere. Depending on what you prefer, you’ll either stay in a stunning countryside hideaway in Sesimbra, only 30km from Lisbon but a world away from the hustle and bustle of the capital. The fully remodeled barn accommodation has every luxury you need for a relaxing stay. Or you might prefer to head to a countryside hideaway on the southern Atlantic coast of Portugal in a beautiful rural house located where the region of Alentejo and Algarve meet. The choice is yours.</p>
<p>We’ll arrange your flights, accommodation, meals and beverages, bootcamp activities (how about sailing lessons or have you ever tried paddle surf lessons?) and you’ll have an experienced Corporate Rewards event manager to ensure your event runs smoothly.</p>
<p>But it’s not all hard work – these boot camps are designed to be a unique holistic experience. So you might start the day with yoga followed by a team work out session and then take part in beach activities before rounding off the day with a spa treatment. This really is a great group travel experience.</p>
<p>Go on, embrace the ultimate adventure!</p>
<p>Speak to us today for example itineraries of our four-day packages (but remember, we’ll tailor a package to suit your criteria) or to talk more generally about how we can help you set up or improve your motivation, incentive, recognition or loyalty programme.</p>
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		<title>Gourmet dining in France</title>
		<link>http://www.corporaterewards.co.uk/latest-news/gourmet-dining-france/</link>
		<comments>http://www.corporaterewards.co.uk/latest-news/gourmet-dining-france/#comments</comments>
		<pubDate>Tue, 15 May 2012 09:00:06 +0000</pubDate>
		<dc:creator>Caterina</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.corporaterewards.co.uk/?p=880</guid>
		<description><![CDATA[Why not treat your guests to the trip of a lifetime with one of our gourmet dining and Champagne tasting experiences in the heart of the Champagne Region in France?

]]></description>
			<content:encoded><![CDATA[<p>We’ve put together some amazing packages focused on small groups who are looking for the ultimate discreet experience at Champagne Houses for either one or two days. This is truly a VIP experience with packages tailored to your specific needs. Packages can include tutored tastings, private cellar tours, vineyard experiences, private dining and, if you are looking for more than a one day trip, 4-5* accommodation will be provided.</p>
<p>We can arrange this hospitality package as a stand-alone event or as part of your employee engagement programme to reward top performers and it will be tailored to suit your requirements.</p>
<p><strong>Interested?</strong> Contact us today for example itineraries of our one-day and two-day packages or to talk more generally about how we can help you set up or improve your existing employee engagement programme.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>IMA responds to negative press about GSA incentive programme</title>
		<link>http://www.corporaterewards.co.uk/latest-news/ima-responds-negative-press-gsa-incentive-programme/</link>
		<comments>http://www.corporaterewards.co.uk/latest-news/ima-responds-negative-press-gsa-incentive-programme/#comments</comments>
		<pubDate>Thu, 10 May 2012 13:23:49 +0000</pubDate>
		<dc:creator>Caterina</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.corporaterewards.co.uk/?p=871</guid>
		<description><![CDATA[The IMA (Incentive Marketing Association) has responded to recent negative press in the USA regarding a specific incentive programme.]]></description>
			<content:encoded><![CDATA[<p>In a short film recorded by Dave Peer, President of the Incentive Marketing Association (IMA), he reminds the audience that incentive programmes work and that on-the-job performance can improve by 27% through a successful scheme – something that has been well designed; has clear goals; controls and measures. After all, engaged employees often leads to&#8230;</p>
<ul>
<li>Higher profit</li>
<li>Better sales</li>
<li>Improved market share</li>
<li>Stronger productivity</li>
<li>More revenue</li>
<li>Higher customer loyalty</li>
<li>Shareholder return</li>
</ul>
<p>Employee and customers appreciate being recognised, rewarded and engaged. Incentive programmes can have a number of benefits, including:</p>
<ul>
<li>Engaged employees</li>
<li>Increased productivity</li>
<li>Improved work habits/ quality</li>
<li>Boosted morale/ loyalty</li>
<li>Attracting and retaining staff</li>
<li>Helping the bottom line.</li>
</ul>
<p>&nbsp;</p>
<p><span style="font-size: medium;">Watch the short video here (2:27): <a title="IMA President: GSA Scandal Not Typical of Incentive Industry" href="http://www.youtube.com/watch?v=iGGS8F4xM1k&amp;feature=youtu.be" target="_blank"><strong>IMA President: GSA Scandal Not Typical of Incentive Industry</strong> </a></span></p>
]]></content:encoded>
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		<title>Gaga for Gaga!</title>
		<link>http://www.corporaterewards.co.uk/latest-news/gaga-gaga/</link>
		<comments>http://www.corporaterewards.co.uk/latest-news/gaga-gaga/#comments</comments>
		<pubDate>Wed, 09 May 2012 08:55:50 +0000</pubDate>
		<dc:creator>Caterina</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.corporaterewards.co.uk/?p=866</guid>
		<description><![CDATA[We’ve put together a concert package for Lady Gaga’s Born This Way Ball tour at Twickenham Stadium on 8th September.]]></description>
			<content:encoded><![CDATA[<p>Not only will you have premium seats to watch Lady Gaga’s first tour since the release of her album <em>Born This Way</em>, which has sold nearly six million copies worldwide, we’ll make sure you receive fantastic hospitality before and afterwards: from a Champagne reception and three-course meal before the show, to a post-concert party with resident DJ. And you’ll have your exclusive tour gift and souvenir laminate to take home. We can arrange tables of 10 – private for a group of 10 or shared for smaller groups.</p>
<p>This is the ultimate way to experience five-time Grammy Award winner Lady Gaga at her best!!</p>
<p>At Corporate Rewards we have a wealth of experience putting together unforgettable hospitality packages. Speak to us about what you want to do – with our network of contacts, nothing is impossible!</p>
]]></content:encoded>
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		<title>Win £100 House of Fraser vouchers</title>
		<link>http://www.corporaterewards.co.uk/latest-news/win-100-house-fraser-vouchers/</link>
		<comments>http://www.corporaterewards.co.uk/latest-news/win-100-house-fraser-vouchers/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 08:00:54 +0000</pubDate>
		<dc:creator>Caterina</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.corporaterewards.co.uk/?p=685</guid>
		<description><![CDATA[Join us in the Twitterverse and win £100 House of Fraser vouchers.
]]></description>
			<content:encoded><![CDATA[<p>We’ve got £200 of House of Fraser vouchers to share between two lucky new <a title="Corporate Rewards Twitter link" href="http://twitter.com/#!/corprewards" target="_blank">@CorpRewards </a>followers on Twitter.</p>
<p>Sign up by 7 May 2012 for your chance to win!</p>
<p>Follow <a title="Corporate Rewards Twitter link" href="http://twitter.com/#!/corprewards" target="_blank">@CorpRewards</a> now.</p>
<p>&nbsp;</p>
<p><strong>Terms and conditions</strong></p>
<p>All prizes are non refundable and non transferable.<br />
1 prize draw entry per user submitted by midnight on 7 May 2012 qualify for 1 prize draw entry. Details of prize draw: winners will be selected at random. This competition is only open to new followers of @CorpRewards. Total prize of £200 House of Fraser vouchers will be shared equally to two new followers of @CorpRewards.</p>
<p>You must provide documentary evidence that you are a UK resident aged eighteen (18) years of age or more (and are capable of entering into legal agreements).  You agree that Corporate Rewards shall have the right to use your name, biographical information (such as age, employer’s name, and town of residence), image, likeness and statements relating to the Prize for advertising, publicity and marketing purposes. You may be disqualified from participating in the Prize if you breach any of the terms and conditions.</p>
]]></content:encoded>
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		<item>
		<title>Where will you be this September?</title>
		<link>http://www.corporaterewards.co.uk/latest-news/september/</link>
		<comments>http://www.corporaterewards.co.uk/latest-news/september/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 09:00:02 +0000</pubDate>
		<dc:creator>Caterina</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.corporaterewards.co.uk/?p=670</guid>
		<description><![CDATA[We've put together some amazing incentive trips for you this September. Check out the fantastic new places we can take you, hassle free!]]></description>
			<content:encoded><![CDATA[<p>Travel is the single most popular non-cash reward and it has been shown that a travel incentive programme can increase sales productivity by more than 20%. We’ve got heaps of experience delivering incentive travel programmes. We’ll take care of everything, from booking your flights, to arranging entertainment, dining, activities, hotels – all this and we’ll pass on the discounts we get through our relationships with tour operators to you; plus a member of Corporate Rewards staff will be in attendance to ensure your trip runs smoothly.</p>
<p>Here’s a taste of what’s new this year&#8230;</p>
<p><span style="font-size: medium;"><strong>New for 2012!</strong><strong> Dubrovnik, Croatia</strong></span></p>
<p>Situated in South Dalmatia, the most beautiful part of the Adriatic Coast, Dubrovnik has been declared a World Cultural Heritage site. Rich vegetation, beautiful lakes, rare islands, white pebble beaches and crystal clean sea all make this region an unforgettable experience for every visitor. During your three-day trip you will enjoy a speed boat trip to the Elaphite Islands with lunch; wine tasting on the old town walls; and nightclub entrance on both nights.</p>
<p><span style="font-size: medium;"><strong>New for 2012!</strong> <strong>Amalfi Coast</strong></span></p>
<p>Italy’s most famous stretch of coastline, the Amalfi Coast is situated just south of Naples and Mount Vesuvias. It has been a tourist attraction since Roman times and boasts dramatic scenery, beautiful walks and magnificent views of the Bay of Naples. Activities in your four-day package will include a full day tour of Pompeii; full adventure to the island of Capri; and a motorboat trip and entrance to the Blue Grotto.</p>
<p><strong><span style="font-size: medium;">New for 2012!</span></strong> We’re also offering a four-day <strong>Greek Island hopping</strong> experience; a four-day trip to one of the most famous Italian Lakes destinations – <strong>Lake Como</strong>; and a four-day trip to magical <strong>Marrakech</strong>.</p>
<p>&nbsp;</p>
<p>We’ve just come back from a four-day trip to South Africa with Hewlett Packard as part of a sales incentive programme they have been running:</p>
<p><em>‘Everyone (bar none) had a fantastic time&#8230;The professionalism and organisation from you guys made everything so easy for us and I hope we get to work together again in the future.’</em></p>
<p><strong><em>Options Attach Program Manager, </em><em>Hewlett Packard</em></strong></p>
<p>This is just a taste of where we can take you. We have arranged trips throughout the world and our events team will take care of everything for you. Speak to us today about your desired destination. </p>
<p>Corporate Rewards is ATOL bonded.</p>
<p> Please email us at <a href="mailto:enquiries@corporaterewards.co.uk">enquiries@corporaterewards.co.uk</a></p>
]]></content:encoded>
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		<item>
		<title>Experience unmissable hospitality packages this summer</title>
		<link>http://www.corporaterewards.co.uk/latest-news/unmissable-hospitality-summer12/</link>
		<comments>http://www.corporaterewards.co.uk/latest-news/unmissable-hospitality-summer12/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 09:30:51 +0000</pubDate>
		<dc:creator>Caterina</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.corporaterewards.co.uk/?p=679</guid>
		<description><![CDATA[For summer 2012 we have fantastic concert hospitality packages you won't want to miss - from Madonna at Murrayfield to a once in a lifetime chance to go to the Olympics Closing Ceremony in Hyde Park!]]></description>
			<content:encoded><![CDATA[<p>Hospitality packages organised by us are a great way to have a truly memorable time for you and your guests. And with our excellent network of contacts, nothing is impossible!</p>
<p><strong>8 July: Rhianna headlining at The Wireless Festival 2012</strong></p>
<p>You won’t want to miss Rhianna in Hyde Park this summer in her only UK show of 2012. Supported by Jessie J, Calvin Harris, Rizzle Kicks, Kaskade and Flux Pavillion, this is a concert you won’t forget. We’ll arrange your concert tickets with private entrance, food, access to an exclusive chill out area with undercover facilities and garden seating and you’ll leave with a commemorative festival pass.</p>
<p><strong>21 July:</strong> <strong>Madonna at Murrayfield</strong></p>
<p>We have tickets for you to see the Queen of Pop live in concert in Edinburgh on 21 July. We’ve got the whole thing arranged: flights, pre and post-show hospitality, accommodation at the Balmoral Hotel, meals and an exclusive VIP tour gift.</p>
<p><strong>12 August:</strong> <strong>Olympic Closing Ceremony Celebration</strong></p>
<p>This is your chance to join in the grande finale of the Olympic and Paralympic Games at Hyde Park. During this once in a lifetime day, the Olympic Flame, which will have been burning throughout the Games, will be extinguished.</p>
<p>Be part of the crowd to witness this spectacular event and see Blur headlining in concert, with special guests, including The Specials and New Order. Your VIP day out will include all your food and drink and after it all&#8230;you can say you were there!</p>
<p>Please email us at <a href="mailto:enquiries@corporaterewards.co.uk">enquiries@corporaterewards.co.uk</a></p>
]]></content:encoded>
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		<title>The AA – Long Service Awards</title>
		<link>http://www.corporaterewards.co.uk/case-studies/aa-long-service-awards/</link>
		<comments>http://www.corporaterewards.co.uk/case-studies/aa-long-service-awards/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 17:14:35 +0000</pubDate>
		<dc:creator>jacksonblack</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.corporaterewards.co.uk/?p=758</guid>
		<description><![CDATA[<p><img width="211" height="147" src="http://www.corporaterewards.co.uk/wp-content/uploads/AA-Logo.png" class="attachment-post-thumbnail wp-post-image" alt="AA-Logo" title="AA-Logo" /></p><h5>The objective</h5>
The AA wanted a loyalty programme to recognise and reward the commitment of their staff as they reached key employment milestones. They had tried various schemes in the past but had been disappointed with the outcomes.
<h5>The programme</h5>
Corporate Rewards devised ‘AA Choice’. The programme automatically identifies and recognises employee long service milestones with desirable awards, built on the MyRewards catalogue.

The programme promotes loyalty through tangible rewards that increase with service. It also ensures that employees receive a reward of their own choice, which will be truly valued and appreciated.
<h5>The results</h5>
Some 1,300 employee milestones are recognised every year. Feedback from staff and management is incredibly positive. The programme is truly valued and appreciated.

<em>‘I have just received my Gucci watch and I love it. Thank you so much for all your help.’</em>
<strong>Employee with 25 years’ service</strong>]]></description>
			<content:encoded><![CDATA[<p><img width="211" height="147" src="http://www.corporaterewards.co.uk/wp-content/uploads/AA-Logo.png" class="attachment-post-thumbnail wp-post-image" alt="AA-Logo" title="AA-Logo" /></p><h5>The objective</h5>
The AA wanted a loyalty programme to recognise and reward the commitment of their staff as they reached key employment milestones. They had tried various schemes in the past but had been disappointed with the outcomes.
<h5>The programme</h5>
Corporate Rewards devised ‘AA Choice’. The programme automatically identifies and recognises employee long service milestones with desirable awards, built on the MyRewards catalogue.

The programme promotes loyalty through tangible rewards that increase with service. It also ensures that employees receive a reward of their own choice, which will be truly valued and appreciated.
<h5>The results</h5>
Some 1,300 employee milestones are recognised every year. Feedback from staff and management is incredibly positive. The programme is truly valued and appreciated.

<em>‘I have just received my Gucci watch and I love it. Thank you so much for all your help.’</em>
<strong>Employee with 25 years’ service</strong>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CA Technologies EMEA-wide Distributor and Reseller Channel Incentive – You Choose!</title>
		<link>http://www.corporaterewards.co.uk/case-studies/ca-technologies-emea-wide-distributor-reseller-channel-incentive-choose/</link>
		<comments>http://www.corporaterewards.co.uk/case-studies/ca-technologies-emea-wide-distributor-reseller-channel-incentive-choose/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 13:48:20 +0000</pubDate>
		<dc:creator>jacksonblack</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.corporaterewards.co.uk/?p=738</guid>
		<description><![CDATA[<p><img width="211" height="147" src="http://www.corporaterewards.co.uk/wp-content/uploads/CA-Logo.png" class="attachment-post-thumbnail wp-post-image" alt="CA-Logo" title="CA-Logo" /></p><h5>The objective</h5>
CA Technologies approached Corporate Rewards to help engage the EMEA market and drive sales of CA Technologies’ products.

The target audience for this incentive programme comprised CA’s EMEA-based distributors and resellers of boxed and licensed products.

The campaign strategy was to offer participants a themed incentive with a matching set of selected rewards. Specific products were to be featured monthly, and the audience was encouraged to regularly log on to the programme’s website. E-mail communications were to be localised by region and language through dedicated online platforms (English, French, Spanish, Italian and German) to drive participation, create awareness of monthly and quarterly prize draws and facilitate delivery of rewards.
<h5>The programme</h5>
A nine month programme entitled ‘You Choose!’ was created by Corporate Rewards with a twin ‘Hot and Cold’ theme. The scheme offered participants a tailored reward range of ‘hot new gadgets’ and ‘cool accessories’ through the programme platform. Other key features were developed to maintain interest, including an e-learning curling game in which answers to product-related questions earned time and offered monthly prizes.

A customised home page highlighted prize draw entries, with winners choosing prizes from a range of weekend ‘hot’ and ‘cool’ destinations. Personalised emails notified participants of their monthly points balances. Additionally, a dedicated download zone enabled senior management or participants to print posters and flyers publicising the programme in their own language, as well as the opportunity to download branded screensavers.

User feedback was constantly monitored through an online survey, whilst various other online activities were used to engage with distributors and resellers.
<h5>The results</h5>
Ambitious sales and revenue goals have been comfortably achieved, and the target audience of 800 key sales personnel has displayed exceptional levels of motivation. Just as significantly feedback from both the client and their distributors and resellers has been very positive:

<em>‘The CA You Choose! promotion has been a great incentive for GOB Software Systeme. CA’s solutions are key in our product portfolio so taking part was very easy. We rolled the promotion throughout the sales floor and the response has been fantastic. It has helped us to focus on achieving our revenue goals.’</em>
<strong>GOB Software Systeme</strong>

<em>‘Infogroup are very proud of the relationship we have with CA which reflects in increased sales, year after year. We like participating in these types of marketing programmes as it helps us achieve our sales figures.’</em>
<strong>Infogroup</strong>]]></description>
			<content:encoded><![CDATA[<p><img width="211" height="147" src="http://www.corporaterewards.co.uk/wp-content/uploads/CA-Logo.png" class="attachment-post-thumbnail wp-post-image" alt="CA-Logo" title="CA-Logo" /></p><h5>The objective</h5>
CA Technologies approached Corporate Rewards to help engage the EMEA market and drive sales of CA Technologies’ products.

The target audience for this incentive programme comprised CA’s EMEA-based distributors and resellers of boxed and licensed products.

The campaign strategy was to offer participants a themed incentive with a matching set of selected rewards. Specific products were to be featured monthly, and the audience was encouraged to regularly log on to the programme’s website. E-mail communications were to be localised by region and language through dedicated online platforms (English, French, Spanish, Italian and German) to drive participation, create awareness of monthly and quarterly prize draws and facilitate delivery of rewards.
<h5>The programme</h5>
A nine month programme entitled ‘You Choose!’ was created by Corporate Rewards with a twin ‘Hot and Cold’ theme. The scheme offered participants a tailored reward range of ‘hot new gadgets’ and ‘cool accessories’ through the programme platform. Other key features were developed to maintain interest, including an e-learning curling game in which answers to product-related questions earned time and offered monthly prizes.

A customised home page highlighted prize draw entries, with winners choosing prizes from a range of weekend ‘hot’ and ‘cool’ destinations. Personalised emails notified participants of their monthly points balances. Additionally, a dedicated download zone enabled senior management or participants to print posters and flyers publicising the programme in their own language, as well as the opportunity to download branded screensavers.

User feedback was constantly monitored through an online survey, whilst various other online activities were used to engage with distributors and resellers.
<h5>The results</h5>
Ambitious sales and revenue goals have been comfortably achieved, and the target audience of 800 key sales personnel has displayed exceptional levels of motivation. Just as significantly feedback from both the client and their distributors and resellers has been very positive:

<em>‘The CA You Choose! promotion has been a great incentive for GOB Software Systeme. CA’s solutions are key in our product portfolio so taking part was very easy. We rolled the promotion throughout the sales floor and the response has been fantastic. It has helped us to focus on achieving our revenue goals.’</em>
<strong>GOB Software Systeme</strong>

<em>‘Infogroup are very proud of the relationship we have with CA which reflects in increased sales, year after year. We like participating in these types of marketing programmes as it helps us achieve our sales figures.’</em>
<strong>Infogroup</strong>]]></content:encoded>
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		<title>Acer – Channel Sales Uplift through Raised Awareness</title>
		<link>http://www.corporaterewards.co.uk/case-studies/ace/</link>
		<comments>http://www.corporaterewards.co.uk/case-studies/ace/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 13:38:47 +0000</pubDate>
		<dc:creator>jacksonblack</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.corporaterewards.co.uk/?p=723</guid>
		<description><![CDATA[<p><img width="211" height="147" src="http://www.corporaterewards.co.uk/wp-content/uploads/Acer-Logo.png" class="attachment-post-thumbnail wp-post-image" alt="Acer-Logo" title="Acer-Logo" /></p><h5>The objective</h5>
Acer approached Corporate Rewards to help increase sales by raising the profile of their products, and of their Account Management team, in a deeply competitive channel environment. Acer wanted to roll this programme out to their distributors and their sales teams throughout the UK.
<h5> The programme</h5>
‘The Acer Team’ theme was based around the popular TV programme and film, with the Acer Account Managers replacing the A-Team members. Three Account Managers, along with our Mr T look-a-like, went into action visiting distributor sales floors. They used a vast array of creative elements - from focus days, points banking, training and competitions to branded playing cards, t-shirts and life size cardboard cut-outs – to raise Acer’s profile.  Communication and brand awareness was a particular focus for the client and the high energy programme kept delivering over a four month period, culminating in a night out for the top Acer Team performers from each targeted distributor.
<h5>The results</h5>
<em>‘Now everyone remembers the Acer Team and the Acer product range, with excellent on-going sales results. Distributor sales teams now think Acer first.’</em>

<strong>Acer UK</strong>]]></description>
			<content:encoded><![CDATA[<p><img width="211" height="147" src="http://www.corporaterewards.co.uk/wp-content/uploads/Acer-Logo.png" class="attachment-post-thumbnail wp-post-image" alt="Acer-Logo" title="Acer-Logo" /></p><h5>The objective</h5>
Acer approached Corporate Rewards to help increase sales by raising the profile of their products, and of their Account Management team, in a deeply competitive channel environment. Acer wanted to roll this programme out to their distributors and their sales teams throughout the UK.
<h5> The programme</h5>
‘The Acer Team’ theme was based around the popular TV programme and film, with the Acer Account Managers replacing the A-Team members. Three Account Managers, along with our Mr T look-a-like, went into action visiting distributor sales floors. They used a vast array of creative elements - from focus days, points banking, training and competitions to branded playing cards, t-shirts and life size cardboard cut-outs – to raise Acer’s profile.  Communication and brand awareness was a particular focus for the client and the high energy programme kept delivering over a four month period, culminating in a night out for the top Acer Team performers from each targeted distributor.
<h5>The results</h5>
<em>‘Now everyone remembers the Acer Team and the Acer product range, with excellent on-going sales results. Distributor sales teams now think Acer first.’</em>

<strong>Acer UK</strong>]]></content:encoded>
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