Monthly Newsletter

Quantum Inc – Quantum Plus+

Reward Card Based EMEA Channel Incentive

The key objectives for Quantum Storage were to drive incremental sales on storage products and services. To promote ongoing loyalty to the brand and product offering and also to encourage excellent performance by distinguishing and rewarding high performance resellers.

As the programme was EMEA based, accessibility to the programme and to the rewards for everyone was critical. A high-impact themed campaign website was created to incorporate, 4 tier system to provide prize draw and incentive trip opportunities, sales validation system and automated reporting area for tracking progress, website activity and the validation of claims.

Corporate Rewards recommended a reloadable prepaid card as the primary reward medium, using our points banking system converting to cash.

Activity for this client:

•             Brand Development
•             Brand Identity
•             Website Design
•             Prize Fulfilment
•             Prepaid card management
•             Marketing Collateral
•             Ongoing Communication
•             Sales Validation

“Having established the EMEA wide reseller channel programme we have actively signed up 176 reseller partners with all performing over and exceeding targets. A key target was to gain mind share and have partners fully engaged in the programme, the activity we seeing from the sales validations and use of the prepaid cards is really positive.”

(EMEA Channel Marketing Manager)

Microsoft – Don’t Forget Your PKC

The objective

Maintain growth and mind share for specific Microsoft Office and Server products and keep them at the forefront of reseller staff’s minds. The overall aims included reaching set targets of specific products and continue revenue growth.

The programme

Following the success of last year’s award winning ‘Do You Want PKC With That?’, created and delivered by Corporate Rewards, Microsoft approached us again to continue the transformational work. We devised the ‘Don’t Forget Your PKC’ sales incentive campaign with a new, bright, buzzy and exciting brand and a very appealing incentive travel prize. Launched in January 2012 and running until the end of March, the programme was targeted at 400 sales staff within five UK market resellers.

The campaign branding – based around the popular ‘90’s Don’t Forget Your Toothbrush TV show – was carried into each market reseller’s offices both via email and the website, and through promotional collateral. We created a website with details of the incentive and how to win places on the trip and a loyalty card was given to each member of staff, which was stamped for each product sold. Completed cards were then entered into the star prize draw.

A variety of prizes were up for grabs throughout the programme, including vouchers and a hotel break. But the ultimate prize was a three-day end-of-incentive trip to Dubrovnik, Croatia for two winners from each account. Activities on the trip included kayaking around the City Walls, a speed boat trip to the Elaphiti Islands with water sports at the islands, a guided tour of the City Walls, 5* hotel accommodation and all meals and drinks.

The results

• A very successful incentive programme that exceeded targets:
  • 105% target achieved
  • 15 % growth quarter on quarter
  • Server revenue growth consistently over two quarters
  • Q3 office growth by 23%
  • Growth in overall business on Office and Server by 19%
  •  Effective, eye-catching and engaging branding that stood out on sales floors – reaching over 400 staff in a short space of time, educating through the branding and messages.
  • A fantastic trip for 10 people in June, bringing Microsoft and their partners together for a memorable trip in an unusual location.

   

 ‘This incentive program was one of the best we have run. Corporate Rewards managed the process with impeccable professionalism, taking care of everything down to the finest detail. The trip itself was fantastic. A great way to reward and motivate our sales people.’ 

OEM Partner Marketing, Microsoft

‘The whole experience – people, hotel, food, activities and Croatia exceeded my expectations – I have never been on an event that you didn’t have to wait for anything – everything was amazing! This will be a trip I will always remember and speak about.’

Account Manager, Microsoft partner

 

 

NHS – MyMoney

Online Discount Payback Scheme

A leading NHS Trust wanted to recognise staff loyalty in difficult times by providing a new benefit which would have a real financial worth. However, only a very limited budget was available to reward a workforce of nearly 9,000.

The scheme, based on our white label MyMoney product, allows the Trust’s employees to earn regular ongoing reward just by shopping online, using their own credit and debit cards.

The discounts attracted from retailers help fund the scheme, the investment required by the NHS Trust is surprisingly low, whilst the benefit to the individual employees is very high.

Activity for this client

• Brand Development
• Website Creation
• Ongoing Communication
• Launch Material
• Benefits Roadshow

“The My Money scheme was incorporated into our benefits portfolio because we wanted to reward our employees for their loyalty and hard work. To have a benefit that is professional, cost effective for the employee and the employer is fantastic”.

(Comps and Benefits Manager)