case studies
For more case studies covering everything from conferences and travel to channel incentives and focus days:
NHS – MyMoney
Online Discount Payback Scheme
A leading NHS Trust wanted to recognise staff loyalty in difficult times by providing a new benefit which would have a real financial worth. However, only a very limited budget was available to reward a workforce of nearly 9,000.
The scheme, based on our white label MyMoney product, allows the Trust’s employees to earn regular ongoing reward just by shopping online, using their own credit and debit cards.
The discounts attracted from retailers help fund the scheme, the investment required by the NHS Trust is surprisingly low, whilst the benefit to the individual employees is very high.
Activity for this client
- Brand Development
- Website Creation
- Ongoing Communication
- Launch Material
- Benefits Roadshow
“The My Money scheme was incorporated into our benefits portfolio because we wanted to reward our employees for their loyalty and hard work. To have a benefit that is professional, cost effective for the employee and the employer is fantastic”.
(Comps and Benefits Manager)
NetApp – Elevate Your Insight
Annual Conference for EMEA Employees and Partners.
The conference objectives were to bring together over 2,000 NetApp and partner company employees from across the EMEA region, for the annual insight conference. The event provided specialist training in dedicated breakout sessions with the promotion of new products and services.
For the third year, Corporate Rewards were appointed to deliver NetApp’s ‘Insight’ conference in 2010, reflecting the organisation’s continuing commitment to growing Eastern European markets and to be the premier storage specialist event of the year.
Activity for this client:
- Event Website and App for Accommodation & Session Bookings
- Venue Sourcing
- Return, Airport and Activity Transfers
- AV Production
- Full Onsite Event Logistics
- Organisation of 200 Breakout Sessions
- Exhibition for over 60 Strategic Partners
- Onsite Product Training
- Management of all offsite entertainment
- Awards Ceremony
- Financial Administration and Reconciliation
“That was an amazing, well executed event. It was damn near flawless. Please identify the person responsible and force them to coordinate all future NetApp events worldwide.”
(Net App Delegate)
Microsoft/HP – Amazing Victoria Falls
Team-Building Reward Travel with a Serious ‘WOW’ Factor!
Microsoft and HP appointed Corporate Rewards to source and create a trip with the ‘WOW’ factor, for an internal incentive targeting employees across EMEA.
Corporate Rewards proposed, sourced and managed all the key elements from designing menus, organising flights (from 7 countries), hosting the event and even last-minute inoculations! The destination chosen was Zambia and the Zambezi – based at the Royal Livingstone Hotel overlooking the Victoria Falls.
Activity for this client:
- Brand Identity
- Website Design
- Ongoing Communication
- European Flights (From 7 Countries)
- Sourcing of Accommodation
- Return, Private Airport and Activity Transfers
- Airport and Hotel Porterage
- Lunch, Dinner and Drink Package
- African Queen Sunset Riverboat Cruise
- Canoe Safari On The Zambezi
- Elephant Feeding and White Water Rafting
- Drumming in the Bush
- Fully Comprehensive Insurance
- Full Event Documentation
- Event Management
“It was a wonderful trip, from planning to execution with phenomenal organisation and facilitation that meant we could do such divine things and have such a fun fun fun time and create great shared experiences with our clients and EMEA teams! You guys did a great great job – thank you so much for making it so fabulous!”
(Microsoft and HP Host)
“We recognise the clear business benefits of incentive trips in strengthening the bonds between our teams through shared experiences, the valuable best practice sharing across teams and subsidiaries which takes place throughout the trip”.
(Microsoft OEM Director, HP EMEA)
Quantum Inc – Quantum Plus+
Reward Card Based EMEA Channel Incentive
The key objectives for Quantum Storage were to drive incremental sales on storage products and services. To promote ongoing loyalty to the brand and product offering and also to encourage excellent performance by distinguishing and rewarding high performance resellers.
As the programme was EMEA based, accessibility to the programme and to the rewards for everyone was critical. A high-impact themed campaign website was created to incorporate, 4 tier system to provide prize draw and incentive trip opportunities, sales validation system and automated reporting area for tracking progress, website activity and the validation of claims.
Corporate Rewards recommended a reloadable prepaid card as the primary reward medium, using our points banking system converting to cash.
Activity for this client:
- Brand Development
- Brand Identity
- Website Design
- Prize Fulfilment
- Prepaid card management
- Marketing Collateral
- Ongoing Communication
- Sales Validation
“Having established the EMEA wide reseller channel programme we have actively signed up 176 reseller partners with all performing over and exceeding targets. A key target was to gain mind share and have partners fully engaged in the programme, the activity we seeing from the sales validations and use of the prepaid cards is really positive.”
(EMEA Channel Marketing Manager)
Bose Experience
High Street Retailer Incentive
Bose a well known high street retailer and manufacturer of high-end home and personal audio systems wanted to increase sales through an extensive UK retailer network. The target audience was over 2,000 retail staff and 215 dealer principals from all major concessionaires in the UK.
To ensure the programme would be self funding, a sales target was established, using a series of controls including a minimum individual target and a leaguing system. The aim was to incentivise every sales person and dealer principle to hit the overall UK target.
Activity for this client
- Brand Development
- Brand Identity
- Design Implementation
- Website Design
- Website Creation
- Branded Launch Material
- Branded Merchandise
- Printed Collateral and Scratchcards
- Prize Fulfilment
“The scheme generated an 85% take-up from retailer. In a participant survey, nearly 90% of the target audience said they felt that the campaign had led to them selling more products. The UK extended target was achieved and a follow up programme to the same audience is already in the planning.”
(UK and Ireland Country Manager)
AA – Choice
Employee Long Service Award Programme
Each year over 1,000 AA employees hit an employment milestone with the organisation and a loyalty programme was created to recognise and reward their commitment. The AA had used various providers to support this programme in the past but where largely unsatisfied with the scheme.
The clear feedback from their employees was that the schemes lack a range or choice of awards that they were looking for. In addition, the level of customer service was regarded as poor and un-helpful.
Activity for this client
- Brand Identity
- Website Design
- Brand Development
- Prize Fulfilment
- Marketing Collateral
- Certificate Production
“Given our circumstances the AA conducted a tender programme to find a better provider offering a more comprehensive scheme. The result is a clear, streamlined, easy-to-manage programme custom built from tried and tested reward mechanisms. Corporate Rewards have managed our expectations and professionally created a scheme which is truly valued.”
(HR Director)
Nestle – Your Reward
Employee Recognition Programme (UK/Ireland).
‘Your Reward’ is an ongoing recognition, nomination, long service and award programme created for over 10,000 employees in the UK and Ireland, operating at eight business units across multiple sites.
The key objectives were to promote and re-enforce a series of identified behaviours – examples of desirable workplace attitudes and actions, and to have an online solution that can house, support and facilitate the ongoing reward and recognition requirements for the organisation.
Activity for this client:
- Website Design
- Seamless integration with HR portal
- Automated Peer to Peer / Managerial Recognition Facility
- Brand Launch Materials
- Brand Identity
- Strapline Creation
- Online Certificates
- E-card Concept
- Long Service Application
“Nominations on a unit by unit basis have doubled since the introduction of the new programme, and the e-card appreciation system has been fully utilised. Many millions of pounds of business improvements, gains and savings have been celebrated and rewarded. We have been so delighted with the great success of the ‘Your Reward’ scheme that we will be incorporating additional schemes for 2012.”
(Rewards and Benefits Manager)
HP/Intel – Peak To Peak
Incentive Campaign Building Market Share.
Two market leading global IT organisations wanted to increase market share of server based products by up to 5% over a six month period. The target audience were reseller partners and their sales people, throughout mainland UK and Ireland.
To meet this challenge, we created an exceptionally high-impact channel sales force campaign to capture people’s imagination, drive high engagement and harness the incentive power of competitive peer performance.
Activity for this client:
- Brand Development
- Design Implementation
- Branded Launch Materials
- Ongoing Communication
- Website Design
- Website Creation
- Branded Merchandise
- Online Virtual Gaming Format
- Prize Fulfilment
- Awards Dinner
“Corporate Rewards were recommended to us to help drive and create a high impact channel incentive campaign for the UK and Ireland market. The results have been exceptional with over 1,000 sales people from over 140 partners signed up to the campaign. The 5% uplift target was achieved within 4 months of launch and by the end had risen to 7%.”
(UK ISS Marketing)
Microsoft/HP – Do You Want PKC With That?
Changing Channel Sales force Behaviour
Microsoft wanted a campaign to be designed to re-programme sales force behaviour, gain incremental business and promote a new product format through automatic ‘selling in’ during every sale.
A rewards programme concept was developed on this basis, using a series of fast food outlet themed reseller focus days or ‘floorwalks’.
Activity for this client
- Brand Development
- Brand Launch Materials
- Website Design
- Online Measurement Tool
- Marketing Collateral
- Ongoing Communication
- Prize Fulfilment
- Designed and Managed Focus Days
- Las Vegas Group Winners Trip
- Kit Boxes
“The story…Microsoft has taken a new longer term approach to incentivising key accounts who typically have large sales floors. The results are recognition of a great team effort involving a number of people with a solid incentive theme which built over time and a great incentive mechanic which I will use in FY2012. The figures speak for themselves with a 64% uplift, ratio of 12:1 on the business investment and the delivery of over 122% of target.”
(OEM Marketing)
