Summer of sport: Corporate event ideas to impress this year

When brainstorming corporate event ideas that will impress your employees, clients or customers, you can’t really go wrong with sport.

There are many reasons why live sports events should be part of your corporate event planning: they’re thoroughly entertaining exciting and prestigious; they bring people together to support athletes and teams, and present some good networking opportunities.

There are also many similarities between the worlds of sport and business – both are competitive, require discipline and a strategic approach, with team spirit a must for success.

Using live sport events as part of your corporate event planning can also:

  • Help you and your business stand out from you competitors, ensuring you’re noticed and remembered
  • Allow you to build a rapport with your clients or customers on a social level
  • Cement existing relationships and build new ones, so that your name is top of mind, rather than your competitor’s.


Sport events this summer

2016 is set to be a great summer for sport in the UK and abroad, with many sports events on offer that will look good in any business’s corporate event planning.

From tennis to motor racing, sailing to cycling and football, there’s plenty to choose from – and let’s not forget the Olympics in Brazil. Here’s some top corporate event ideas sure to make a lasting impression.


UEFA Euro 2016

10 June - 10 July
First match in Stade de France, Saint-Denis
A highlight of the soccer calendar, this event sees a powerhouse of Europe’s best football talent competing for the coveted European cup. Taking place this year in France, clients with a love of the sport will be thrilled to see these footballing greats in action. 


Ascot Races – Royal Ascot

14 - 18 June
Ascot Racecourse, Berkshire
The world-famous Ascot Racecourse offers the thrill of horseracing alongside the colourful world of fashion. Royal Ascot is the main event and can bring with it some great networking opportunities. Whether you choose a private box or prefer to soak up the atmosphere in the crowds, you can be sure your customers will be impressed.



27 June - 10 July
Wimbledon, London
Experiencing the gripping tension of live tennis is a sure-fire winner when it comes to your corporate event planning. Wimbledon, often considered the most coveted tennis grand slam in the world, would give your clients an experience to remember.


Henley Royal Regatta

29 June - 3 July
Henley on Thames, Oxfordshire
This annual rowing event is a sophisticated affair set against the beautiful backdrop of the River Thames. With champagne glass in hand, your customers could enjoy the water sport, while mingling with sportsmen and socialites alike.


Tour de France

2 - 24 July
Starting at Mont-Saint Michael, Normandy
The annual multiple stage bicycle race that’s the Tour de France is an impressive spectacle of human endurance. Your guests can enjoy watching the cyclists compete, while experiencing the excitement of the multinational crowds in the beautiful French countryside.


Formula One British Grand Prix - Silverstone

8 - 10 July
Towcester, Northamptonshire
The thrill of watching Formula One racing live at Silverstone is sure to get your employees’ hearts pounding, as cars speed round the famous track at over 200mph. This event is a good choice if you’re seeking some thrill-seeking entertainment of the highest order.


America’s Cup World Series

21 - 24 July
Portsmouth, Hampshire
Who doesn’t enjoy a visit to the coast? Combine that with the experiencing one of sailing’s most illustrious events and you’re on to a winner. Choosing this for your corporate event planning will ensure your employees feel valued, with the experience of watching the best sailors in the fastest boats race to the finish line.


Rio 2016 Olympic Games

5 - 21 August 
Rio de Janeiro, Brazil
This year’s Olympics in Brazil are set to be a spectacular event, giving the ultimate experience in corporate hospitality. The chance to see the world’s best sporting legends in action in an exotic destination is likely to impress your guests.


Cowes Week

6 - 13 August
Cowes, Isle of Wight 
Also, ideal for sailing lovers, Cowes Week is considered the largest, oldest and most successful sailing regatta in the world. It offers an exciting approach to corporate event ideas, with the chance to entertain on board a luxury yacht, so your clients can get up close to the racing action.


These are just some corporate event ideas that could be good fit for your employees, customers and clients. To find out more about how Corporate Rewards can help you in your corporate event planning, contact us today.

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