When hearing the word “online,” most users assume anything involved won’t be entirely secure. Especially something that’s designed to give back. There’s got to be a catch, right? Why would companies offer incentives in exchange for personal information? The very premise sounds questionable at best, and extremely fishy at its worst.
With so many companies selling emails and other personal information, even “safe” sites can’t be deemed as so. Just when a proper firewall is put into place and users begin to trust those offering rewards, a skeezy business exec comes along and sells information for personal gain. Negating all the positive work and communication leading up to that point. Unfortunately, this is an ongoing trend within the corporate online community.
However, that’s why it’s all the more important to reassure users just how safe a website has become. (And to actually boast the security features which are advertised.) Notices expressing emails are not sold, personal information is kept safe, etc. ensures users that they will never be burned when participating in an incentive programme. What is there to gain if users will only get bombarded or spammed in the process? And more importantly, how can a company have any rewards to offer if their audience doesn’t trust them?
The Nuts and Bolt
Besides setting up strict website and log in features, there are a number of tactics that can be taken to ensure user privacy. Such as user- or nick-names rather than full versions, passwords, privacy settings, and more. Personal information will also show only to the user and any manager with proper clearance. For instance, should there be a question or complaint, the necessary personnel could access that information in order to get in touch.
It’s also a good idea to limit communication between reward companies and those who earn them whenever out-of-company rewards are offered.) Ensure that your company is the middleman; the two should have no interaction other than the sale itself. Keep the two separate. However, this added time and/or costs should also be accounted for when determining rewards.
On the other end of the spectrum, it’s important for companies to protect their endeavours from users. No need for points hacking or extra reward attempts if the option isn’t available. Then once organic rewards have been earned,users can rest assured there will be no flubs within the system. With added security, companies can also offer higher rewards, as they can be sure users are actually using their product. (And while gaining stats in the process.)
Setting Up the Groundwork
In order to keep your online rewards programme safe, it’s best to look at the programme from all sides. While you may not to spend the 2 million Google did on website security, you should also ensure reward users, and the company itself are safe at all times.
Reward programmes are a great incentive– whether as a one off or an ongoing programme. In order to get the most out of these types of programmes, remember to keep the guard up, and let users know you’ve done so. This well-rounded approach will best protect everyone involved – rewards and all.