In sales, whether a company is looking to move products or services, customer service can make or break your business. When sales are coming in strong, a company can grow almost more quickly than they can keep up, while in contrast, if sales levels are too slow, it can be difficult to keep enough cash flow to pay the bills. And while ongoing services or long-term sales will likely still be coming in, it’s new business that leads to growth and improvement along the way. New sales = new growth.

Which is why it’s all the more important to keep a sales team functioning at their best.

Think from a customer point of view; who is someone more likely to buy from? A rep who is friendly and perky, even happy about their respective product – or one who is simply going through the motions? Obviously, it’s the one who is upbeat and genuinely ready to explore business options. Not the one who is out to make a commission. And as a business, it’s beneficial to ensure that each salesperson remains as friendly as possible. Even on the worst or most frustrating of days. While off days might still take place, working to eliminate them can help increase sales on a regular basis.


Tips to create better satisfied employees


  • Pay attention to work environments. Small perks such as coffee or vending machines can cost a company very little, yet provide ample opportunities for employees to enjoy themselves. Whether during breaks or while they are working. Additional variables, such as quiet spaces, break intervals, lunch space, and more can also help improve workers’ moods through little effort.
  • Ask employees what they want. Whether it’s paid time off, more holidays, a bigger break room, etc., it’s a good idea to ask workers what would help improve their day-to-day experience. Even if it can’t be immediately accomplished, higher ups can work toward long-term plans. Or create a compromise that shows they’re listening to employee feedback.
  • Host interactive events. Since employees are working together on a daily basis, it can be a good idea to get them together in more of a social setting. Consider planning some type of mixer, barbeque, or potluck event. Each person can provide their own items to share to cut down on company expense. This is also a great opportunity for inner-business networking, and for sales persons to discuss tips and their success rates.
  • Be more accommodating. When polling employees, one of the biggest complaints is that workers’ opinions go overlooked. Or that they aren’t able to talk with management in the first place. No matter the happy medium found, consider opening up communication outlets.


The Perks

When workers are in a better mood, they’re far more likely to try harder at their job. This means a raise in business, as well as in employee satisfaction levels – through both daily experiences and commissions. Even on “bad” days, where performance levels have been proven to dip or drop below their normal levels. However, with these increases in happiness levels, this in turn then leads to lower worker turnover, longer-term commitments and more trustworthy relationships between bosses and their subordinates. A positive situation for all sides involved.


There’s no doubt that happier workers are shown to bring in better sales numbers, as well as showing higher amounts of effort toward their job. In order to get the most out of employees, consider steps that will increase satisfaction levels from the ground level. Where even the smallest of efforts can lead toward secondhand growth and ongoing company expansion.

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