With all of the available social media platforms, it’s important to separate each one into their respective categories. Facebook is great for gaining everyday followers (and “likes”), Twitter is for blasting links and sharing niche news, Pinterest is for pinning photos or visual articles, and LinkedIn – LinkedIn is for the professional side in all of us. While most know it’s great for sharing business experience or hiring new employees, that’s just a portion of what the website has to offer. After all, just because LinkedIn’s attitude is more “suit and tie,” doesn’t mean it can’t be used for more profitable endeavors, like sales.

What good is networking if it can’t be used to company advantage … in all aspects? Rather than writing off LinkedIn as a sales tool altogether, why not learn just how those funds can be earned?


Important steps for businesses on LinkedIn

First and foremost, create a company page that highlights the business’ best aspects. This is great for attracting a more highbrow level of followers. Here company or industry news can be shared, and companies can share their products and insights.

Next, update posts on a regular basis for maximum follower involvement. This can be open company positions, allocates, upcoming conferences, etc. If it’s relatable to jobs or ongoing education in any way, it’s fair game (and with all social media, the more unique, the better.)

Reacting to users posts and comments is also a good way to show regular involvement. Followers will see timely responses, which makes them more likely to check back when looking for online or in-person services. In contrast, companies that don’t respond will lose followers or interaction for their failure to follow through.

Utilize the showcase pages to promote your products and services, each of these pages has their own set of followers and analytics but is linked to your main company page.


Spreading exposure far and wide

Within LinkedIn, companies also have the ability to create industry-specific groups. For instance, a law firm could create “Legal Jargon 101,” for basic legal tips or explanations, while a painting company could form, “Colour Revolution,” where they post stories on office colour trends or greener paint recipes. The possibilities are practically endless. Simply find a niche that hasn’t been filled, and then show followers why they need it through unique news and helpful commentary. Combined with the tips above, and new viewers are sure to keep flowing (and eventually turn into sales.)

Participating in Questions and Answers is another way to spread company exposure. By showing expertise in a short, yet knowledgeable manner, readers will learn both about the subject at hand, as well as company experience. The same goes for comments in other groups, which can spread links and word of mouth with only a few simple shares.


How it brings in ongoing sales

While the above certainly spreads business awareness, it actively works to bring in business as well. As more people hear about a company and its motto, the more who will look to them for goods and/or services. Even if customers aren’t actively shopping when seeing a name on LinkedIn, a seed is planted for future growth. In either case, the better (and more wide-spread) image a business is able to put forward, the more who will learn about what they have to offer. And while this type of sharing doesn’t always bring in instant business, like any social media, it’s a building game that only grows and expands upon itself.

LinkedIn comes with its own specialised online market; no other online platform is connecting companies and qualified workers on such a larger-scale operation. In order to grow exposure and employee knowledge – while gaining sales in the process – be sure to take advantage of all their available features. Only by taking on this growing trend can companies work to tackle this important corner of social media marketing.



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